Video Consultant in Minneapolis MN / Nationwide
Travis Johansen
I work with a handful of clients as a strategic partner, enhancing their brand, boosting marketing effectiveness, and ensuring a strong ROI for their marketing content including digital content creation and management.
What he does
Strategic Planning
- Conduct comprehensive research on your industry, target audience, and competitors.
- Develop a strategic video content plan, aligning videos with your business objectives and marketing strategy.
- Create video content roadmaps, including topics, release schedules, and targeting.
Over the years, Travis has honed his craft and expertise, earning the title of Director of Photography (DP) at Provid Films, a creative video production company based in Minneapolis. With his keen eye for detail and strategic vision, he has contributed significantly to the success of numerous projects from international nonprofits, to government agencies, to Fortune 500’s, to manufacturing companies with a global reach.
I help companies make the world a better place.
Who is Travis?
Get to know Travis.
Talking about psychology, human behavior, and marketing brings Travis to life.
Focused on digital content as a powerful driver for brand perception, marketing effectiveness, and revenue growth – he believes in a data-driven, results-oriented approach.
It’s not enough to just make something look cool if it doesn’t make a positive impact on your business.
Please feel free to reach out for any questions, clarifications, or further discussions regarding video consulting and potential partnerships.
Beyond his professional pursuits, Travis values quality time with his family, often embarking on adventures in their cherished Skoolie. In his backyard, he cultivates numerous gardens with fruits and vegetables, embracing the joy of nature and sustainability.
When not behind the lens, Travis can be found creating cherished memories with his kids, making smores around a crackling campfire, or mastering the art of grilling with his wood pellet smoker holding a home brewed hard cider if it’s late – and some fancy coffee experimenting if it’s early in the day.
Specialties
Consulting Services
- Conduct comprehensive research on your industry, target audience, and competitors.
- Develop a strategic video content plan, aligning videos with your business objectives and marketing strategy.
- Create video content roadmaps, including topics, release schedules, and targeting.
- Script Writing: Craft compelling video scripts that resonate with your target audience and convey your key messages.
- Scheduling: Efficiently coordinate video shoots, securing locations, talent, and equipment.
- Production Roles: Manage all aspects of video production, from directing to lighting and sound.
Camera Crews
- Lead and supervise video shoots, ensuring that content aligns with the established strategy.
- Oversee post-production tasks, including editing, sound design, and visual enhancements.
- Maintain a consistent brand identity throughout the video content.
Performance Tracking
- Collaborate with your marketing team to measure video performance metrics, such as views, engagement, and click-through rates.
- Analyze data to gauge the effectiveness of video content in achieving marketing and sales objectives.
Content Optimization
- Plan and execute adjustments to video content based on performance metrics.
- Identify opportunities for re-editing and re-releasing content to maximize its value and relevance.
ROI Assessment
- Partner with your sales team to track the Return on Ad Spend (ROAS) to measure the revenue generated from video advertising campaigns.
- Use performance data to evaluate the impact of video content on your business’s bottom line.
how to apply
Schedule a Discovery Meeting
Location
1720 Madison St NE, Suite 200, Minneapolis MN 55413
Phone
612-208-8819
Hours
Monday-Friday 9am-5pm